There is a new group out there that you need to start marketing to and that’s the millenials. Known as generation y, it is a group that were born between 1981 and 2000. This is an important group to market to especially since they are the second largest group and are more educated and focusing on their careers. However, how do you market to this generation? FGmarket has a few marketing tips on how you can reach the millenials.
Gifts & Decorative Accessories recently featured a study on the Millenials in their June 2012 issue that stated, Marketers are targeting Millenials in their late 20s, as they invest more in their home and children. You’ll also go on to read that it’s important that they get the lowest price, stay with the stores and brands they know they can afford, choose the lower price over their usual brand if they can save and search online for discounts. So, this generation is all about getting the best deal that they can, especially with lack of jobs and trying to pay off their student loans. Getting the best bang for their buck is essential.
Since you know a bit more about them, how do you reach them and get them into your store? A great way to reach them is through social media and by offering an online site, Most of this generation is connected socially in some shape or form through different platforms. Reach out to them through these platforms by featuring your products and of course, great deals. Also, they enjoy researching online. So, by having an online store, you are making their shopping experience even more convenient. They enjoy searching for products online and comparing prices, as well as looking up specifics and comparing the benefits of each one. You’re offering your site online so customers can find it and compare products. You may even want to offer special promo codes for shopping online.
Along with connecting with your customers online, offer specials and promotions, as well as a personal rewards program. You can start by offering sales and promotions during the end of summer or end of fall. You can also offer a contest and the winner receives a discount or you can just offer a coupon just because. You visit some of your favorite restaurants or even stores that offers you a card that they scan and can keep track of your spending. With that, they also offer you special offers, for example, once you spend X amount of dollars you get a free product or percentage off. Get creative and start offering them discounts.
There are various ways to connect to millenials. Start by offering great discounts, connecting with them online and just by offering a great shopping experience.
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