When it comes to the products in your store, you must have an effect marketing strategy for them. Products just can’t sell themselves, they need to help from you. You must take a look at your products, and find the best way to get them out there to your customers. How do you get your products out there to your customers? Sometimes it just in how you display or promote your products. You can even knock out two type of product lines with one marketing strategy. So, FGmarket is giving you a few tips on how to market your fashion and jewelry lines together.
It’s All In The Display
Basically the key to marketing your fashion and jewelry is displaying it. That’s the best way for customers to notice it. However, you must come up with a creative display. Not all clothes look like they do on, especially when on the hanger. Therefore, display these items in unique ways.Get unique mannequins, like the wire mannequins. This provides a vintage feel to your store, if that’s the look you’re going for. However, you can also invest in the regular clothing mannequins, that is great for a more modern store. Come up with different outfits to place on your mannequins, especially if it’s fashion forward.
Once you have your mannequins dressed, don’t forget to pair it with all the right accessories like, jewelry, purses and shoes. Try out the different fashion trends on your mannequin like color-blocking, mixing prints, statement necklaces or adding a pop of color with the shoes. This is a great way to get pieces that normally would go unnoticed by your customers.
Store Front
Also, another great way to get your fashionable items noticed is to create a unique store front. Make a theme for the holidays, such as, let your display window scream New Year’s Eve with fabulous party dresses and all the right accessories. Make your displays match the seasons and holidays. Also, it’s fun to have an open house every once in a while and actually have live models to model your clothes in the store front. It’s a great marketing strategy and will get customers into your store, especially around the holiday season when they are in search of the perfect gift idea.
Friendly Customer Service
Of course, customer service is key. Be friendly when they walk in and ask them what items they are in search for. Recommend outfits, style outfits together and don’t forget to add that must need accessory to their outfit. With clothes, consumers may not know what they are looking for. They are just there to look, therefore, you can give them that extra push in the right direction towards great outfits.
It’s a simple task marketing your fashion and jewelry items. These are great for cross-selling and just need to help from you to get your customer’s attention. So, start creating unique displays for your store today!
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