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Bring Family Fun and Huggable Plush Toys To Your Store

November 11, 2008 by Leigh Morrisett 1 Comment

How Promoting Family Fun Will Help Your Business

There is an emergence of renewed family time occurring across the nation. With this trend, also, comes the need to shower loved ones with gifts. Plush and novelty toys are wonderful gifts given through out the year and a potential for increasing your sales. As with any merchandise you sell, understanding and knowing your market is essential to success. In this FGmarket Newsletter, we will look at the different categories of plush and novelty toys as well as how you can capitalize on family friendly products with younger members and special occasion emphasis.

Plush Frog Puppet With Sound

PLUSH TOYS – Pleasing The Young At Heart

Plush toys fall in to several categories: play plush, collectible plush and complimentary plush gifts. Each category or style can appeal to wide consumers base and enhance other existing product lines. It is important to understand your market as well as the categories and how you can pump up sales for each of these types of plush types through out the year.

Play Plush refers to toys that children can play with, hold and carry around. These toys can be interactive like Fiesta Toy Company’s plush puppets with sound. In fact, interactive toys are great for young children. While, ever popular teddy bears are considered the staple of the play plush toy market, stuffed animals (puppies, furry little kittens, frogs, etc.) are great items for those looking for children’s toys.

Plush Collectibles refer to toys that are given or bought because they are a series in a collection or commemorate special memories, such as a graduation plush toy or a school mascot. Holiday collections are a another form of collectible. Easter plush toys and Christmas decorating plush toys are holiday collectibles that are very much in demand.

Plush Gifts refer to items that customers will want to give for special events, such as valentine plush toys, or birthday bears and even plush baby toys for welcoming baby home.

As you can see even though these plush toys fall into different categories, they all work together and can make great add on sales to your other product lines. A flower for Valentines day is great, but add a stuffed animal and it’s is extraordinary. Using wholesalers that carry a wide array of plush toys in all the categories can save you time. Plus, they already have a good idea of what items sell best.

Novelty Toys and Gifts – Making Family Time Entertaining

Novelty toys and gifts are diverse items. Puzzles, board games, as well as books, all of items that fall into the novelty toy and gift category. Patrons who buy these items do so for birthday’s, parties, as well as for family fun time.

Puzzles come in many styles and designs ranging from simple puzzle for toddlers to elaborate puzzle meant to be pieced together by friends and family’s as a project.

Fame Products Board Games

Board Games refer to the type of novelty games with participatory interaction among a group of people. Interest in board games especially unique or educational are on the rise. In fact, board games such as the FamilyLore Game, where players have to answer family questions, is a really great type of game for engaged couples, helping them learn about each others family in an entertaining way. Board games that ask fun facts about the great outdoors or science, are great for schools, families and even camps, on a rainy day. Board games offer variety and loads of family fun, as kids toys they can’t be beat. They make great gifts and have an impulse buy quality for a parent needing some family time.

Books and Educational Toys are great baby shower gifts, children’s gifts, and birthday gifts. Books are also good impulse buy items and educational toys appeal to parents and grandparents. You may have a customer pick up a flower arrangement or gift who may stop and browse through the books you sell. This often leads to an extra sale, as they can purchase a book that they can read to their niece when she visits. Children’s books aimed at toddlers and elementary school children are excellent additions to gift baskets and coordinate well with other gifts like plush toys. Hint: Always carry items that can play off one another in sales situations or create an impulse buying reaction.

A nice mixture of plush and novelties sparks fun and oohs and aahs. More importantly providing customers with family friendly items will boost your sales as well. Promoting and selling novelty and plush toys isn’t hard. Most likely you carry a few for Valentines day, so why not carry more for each holiday season, Christmas, Easter, and Halloween. Board games, teddy bears, puzzles, books all things that can be sold separately or bundled together in a gift basket can help you increase your holiday gift sales. Keeping these products all year long can also increase your everyday gift sales.

Look to the wholesalers at FG Market for the right mixture of novelty for family fun with fuzzy fantastic plush and unique toys. Your customers will be entertained and you’ll be successful.

4 Advantages Of Silk Flowers And Floral Supplies

October 9, 2008 by Leigh Morrisett Leave a Comment

Experience the Sales Potential Of Silk Flower and Floral Supplies

Heeney Co Silk Flowers

Are you a florist specializing in weddings or parties? Are you a gift shop that includes home decor items? More importantly are you missing the sales potential of permanent arrangements, artificial botanicals, or silk flowers? All of these products offer tremendous sales potential.

Why carry artificial flower arrangements? Long lasting, little to no care, and less waste are a few of the reasons. Fresh flowers will always be in style, but there will be times that customers will want silk flower arrangements and here is why you will too.

Cost Effectiveness of Silk Flowers and Permanent Arrangements

Comparable prices and durability are important when looking for wholesale floral supplies; silk flowers fit the bill. Often live plants and cut flowers have limitations: seasonal cost, availability and shelf life. The ability to offer silk wedding flowers or permanent arrangements for home decor allows you to bypass some of these issues. When you factor in shrinkage and durability, silk flowers and artificial botanicals are a cost effective alternative to fresh flowers and fulfill the need customers have for keepsake items or home decor items. With preserved products, like dried or silk flowers and artificial botanicals, you can tailor your costs to effectively reach those niche markets and increase your bottom line. Florists and gift shops who balance cost saving items like silk flowers with their other products create a way to meet customers’ needs with profit needs.

Silk Flowers And Artificial Botanicals Offer Variety

Pine Cones Sourcing Northwest

Versatility is the key. By offering a wide selection of colors and floral styles, you give your customer the look that they desire; even when the item is not in season or not a product of nature. Fulfilling the customer’s desires is what makes you profitable. How do you respond if she wants blue roses that will last a lifetime or a keepsake in a fresh flower arrangement? By utilizing a silk flower or a permanent accessory to save the day. Wholesalers are able to stock and ship out quickly all the items you need. From vases to raffia, artificial plants to silk flowers, and artificial botanicals to feathers, you’ll have whatever you need at a moments notice. By offering artificial silk flowers, greenery and artificial botanicals you gain customer’s confidence which will have them to recommending you to others. Word of mouth is the most cost effective advertisement one can have.

Multitude of Uses of Artificial Botanicals & Permanent Flowers

Silk plants or topiaries are great for weddings. Palms are perfect decorations for tropical themes. Artificial botanicals make interesting home decor items. Using permanent flowers or artificial plants also offers convenience in care and transportation. You can make beautiful decorations using woodland dried and preserved flowers. Floral supplies such as dried butterflies take a sweet sixteen bouquet up a notch. Add a symbolic touch to funeral spray with a white dove. Dried lavender used in wreaths is a wonderful home decor decoration. To capitalize on these uses, you need to have the right wholesale floral supplies available to enhance your floral artistry. Weddings, proms or gifts can all be enhanced by incorporating silk flowers, greenery, dried flowers, permanent botanicals and preserved products.

Artificial Orchid From Pacific Silk Plants

Ability To Give Customer What They Want

Customers want convenience as well as variety. Offering your clientele a choice between beautiful fresh flowers or silky elegant faux flowers is an excellent way to expand your sales. Patrons often want permanent floral arrangements for their living rooms, romantic dried preserved roses for their dining room, or a bride may wish to have silk wedding flower arrangements created to match her fresh bouquet as a keepsake.

Offering a multitude of flower options, including silk flowers and artificial botanicals, is a wonderful way to grow your customer base as well as retain your loyal customers. So apply these advantages to your store and view the many products offered by wholesale silk flower vendors. You will find products that will please and delight your customers while increasing your bottom line.

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