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Find Your Audience

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February 2014
Little Merry Fellows
Find Your Audience
I’ve talked about how to make your content as accessible as possible for readers and how to make it easily sharable, but now I’d like to talk about how you find those readers in the first place. It takes a little more leg-work if the goal is to get your content into as many hands as possible.

How to Find an Audience

Yes, the people who follow you on social media are an audience, but that doesn’t mean you shouldn’t look for more. Here are two ideas you might want to consider:

1. Find a Niche Community – What is a niche community? It’s a community dedicated to your particular niche. Are you a florist? Find a flower lovers Facebook group or an online forum. Whatever your business, there are people online who love it and talk about it. Find them.

2. Guest Bloggers – Nothing spices up a blog more than a guest blogger. It helps if this is a recognizable name from your industry, but even if it’s just another shop owner with some good info to share, it will do wonders for your site views.

Extra effort can be difficult to find when you’ve exhausted yourself with the customers you do have, but more customers equals more success and more success will allow you to hire more help!
In The News

Don’t Just Take Time, Make Time
 Marketing isn’t something you do when you get around to it or have some spare time to work on it. It’s something you must schedule time to accomplish, and it’s imperative that you do so. Read More

Marketing Tip


Understand Your Competition

This space has seen a lot of articles detailing how to build a marketing strategy and how to execute that strategy to greatest effect. Read More
Featured Products

Designer Duds for Dogs
Heart Gifts By Teresa
The Artful Penguin, LLC

CV Linens, Inc.
The Seed Keeper Company
AromaRidge
Vendor Spotlight

All in the Details with Acomo Jewelry
It can be such a challenge to find the right jewelry stock for your store. If you are looking for unique pieces and amazing quality, visit Acomo Jewelry. Read More About Acomo Jewelry »
Fun Pet Accessories From Pet Flys Inc.
Pet owners will rejoice when you stock up with fantastic pet products from Pet Flys Inc. Read More About Pet Flys Inc. »
Fairhaven Health: Your Choice for Fertility, Pregnancy and Nursing Products
Every shop needs a section for new mothers. It’s just good business. Read More About Fairhaven Health »

Customize with BobbleMaker.com
As a small business owner, it’s impossible to do or carry everything. You only have so much available floor and shelf space, after all. Read More About BobbleMaker.com »
Maximize Your Impulse Buy with Disciple’s Cross
Regardless of the type of shop you run, it’s always a good idea to have impulse-buy items beside your register. Read More About Disciple’s Cross »
Feature a Fun Kitchen Product from SaladSac
Want to feature a nifty little gadget in your store that your customers will just have to have it? Visit SaladSac. Read More About SaladSac »

FGmarket’s Weekly Pick – Designer Duds for Dogs

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Do you feature something for your customer’s entire family? Even the dog? If not, it’s time to start shopping and one place to start is with Designer Duds for Dogs. This great company features just what you think, designer duds for pets!

Designer Duds for Dogs offers collars, ties, organza neckwear, bandanas, scarves and sports team products. All come in various styles featuring different colors and patterns. So, your customers can match their dog’s fun-loving personality with the style of clothing they’re wearing. They’ll definitely want to dress them up for all occasion!

FGmarket’s Weekly Pick – SaladSac

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Want to feature a nifty little gadget in your store that your customers will just have to have it? Visit SaladSac. Are your customers tired of wasting their brown and wilted lettuce? Well, solve their problems with this great product!

With this great product, your customers will be able to keep their fresh veggies fresh for days, great for making extra salad ahead of time, as well as eliminates salad spinning and costly paper towels. SaladSac is made from super absorbent cotton that preserves the freshness by allowing excess moisture to escape. So, for a great kitchen product, shop this product.

FGmarket’s Weekly Pick – Heart Gifts By Teresa

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Always searching for great gift ideas to offer your customers? Have you checked out Hearts Gifts By Teresa? This company started in Teresa’s home making them for her family. Now 16 years later, her hand-painted ornaments are sold nationwide. However, each ornament is still hand-painted and individually packaged with loving care.

What sort of ornaments do they offer? You’ll find something for all your customers. Marriages, baby showers, Christmas, birthdays or just because are all great occasions to gift these adorable ornaments. Their beautiful designs with wonderful sayings will create an unforgettable gift. So, start shopping with Heart Gifts By Teresa.

FGmarket’s Weekly Pick – Knotty

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Knotty is the articulation of the laid back glamour and lifestyle of it’s home in Southern California. In 2011, Knotty was founded by Michelle and Lynn Coulter and has been fusing colors and unexpected details together to help get their customers looking like a million banks without breaking the piggy bank.

Why feature Knotty in your store? These items are definitely on trend right now, but they offer more than just the normal hair ties. Their hair ties that can even be bracelets are embellished with unique items, such as crystals, jewels or chain. They also feature headbands, bows, as well as seasonal items. This is a great addition to your shop and your fashionista customers will definitely love it!

Refining Content and Increasing Views

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Green Mountain Florist Supply, Inc.
Refining Content and Increasing ViewsQuality online content is the easiest and cheapest way to grow your business.

Converting “Them” to “Us”

If there is one universal truth, it is that people like to be included. If there’s a club, they want to be part of it. Everyone wants to run with the “in crowd”. When you share what is happening with your business, you bring your customers into the fold.

Share and Share Alike

So now that you’ve written this creative and engaging content, how do you get it to your customer? Through social media of course! When you’ve completed that new blog post, your next step is to share the link on Facebook and Twitter. This lets all of your followers know you’ve got something new to share.

Content is important, but if you’re not making it readily available to your customers, it’s doing you little good. So go forth and write creatively, but don’t forget to share! Read More
In The News

Outdoor Favorites for Summer
 Summer is the time for enjoying the great outdoors. Priority #1 one for many people is to get out in the sun and fresh air to beautify their own backyards. Offer them quality products that range from functional to uniquely expressive – sometimes both! Read More

Marketing Tip

Maximizing Your Facebook Cover

When setting up your Facebook page, don’t neglect the large cover photo! This is an excellent place to put an ad for a promotion or to recognize your loyal customers. You should have a marketing strategy for everything you do while promoting your business, and Facebook is no exception. Read More
Featured Products

Clear Pond
Jax LTD
Bean-b-Clean

K9 Bytes Crafts and Creations
Knotty
Witzend Workshop, LLC
Vendor Spotlight

The Bear Chair Company Helps Create Your Outdoor Escape
Whether its sipping lemonade on a hot summer day or bundled up to watch snow fall with hot cocoa in hand, no backyard escape is complete without these all-weather solid wood creations. Read More About The Bear Chair Company »
Adventures in LaLa Land
Specializing in hand-molded soaps designed to delight the senses, this company will show you why personal care products make excellent gifts. Read More About Adventures in LaLa Land»
Dazzling Designs & Apparel INC: Put Pizzazz in Your Apparel!
Sometimes being successful isn’t about the products you carry, but rather the services you provide. Success is found in the basics of supply and demand, and that extends to services as well as items. Read More About Dazzling Designs & Apparel INC »

Beauty That Lasts From Infinite Rose/Verdissimo
Offer your bridal customers something they can treasure for years to come. Sell home decor that looks so fresh and beautiful, it’s impossible to pass up.  Read More About Infinite Rose/Verdissimo»
Variety and Flair with Bambini Infant Wear
Carrying infant clothes is an easy choice to make. After all, people will always have babies, and those babies will always grow out of their clothes. Read More About Bambini Infant Wear »
GET SERiOUS! Pet Stain and Odor Remover
If you have a pet-lovers section of your shop, you know that customers go through pet odor and stain removers like there’s no tomorrow. Read More About GET SERiOUS! »

FGmarket’s Weekly Pick – Witzend Workshop LLC

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Finding products for everyone in your store is essential, even the children. One product that comes to mind is Twisteeze from a quality company that is always working towards creating unique products to satisfy everyone.

Witzend Workshop LLC truly offers a stand out product that children of all ages will love. This is a family owned business that has been producing Twisteez wire and wax melting goods since 1960. So, what exactly are Twisteez?

They are colorful pieces of wire that are great for arts and crafts. What can they create with these fun crafting wires? Almost anything they like. Children just have to let their creativity get to working. Creating colorful balls that can serve as some fun home decor, alligator, robots, hearts, seasonal decor, wire flowers, baskets macrame and even jewelry are just some of the things children and even adults will be creating.
These items are a must for your store!

Creating, Not Curating, Your Content

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Ranch Organics
Creating, Not Curating, Your Content
As I’ve said before in this column, Content is King! Regardless of what you’re writing about, what forum you’re writing it for or who your intended audience may be, keeping content fresh and new is as important as making it entertaining an engaging!

Don’t Make a Museum

I get it. Perhaps you’ve written something really great. Maybe it says exactly what you want to say, exactly how you want to say it. Well, you may be right, or you may be selling yourself short, but in the end, it doesn’t really matter.

Leaving your page with stagnant content is going to cause you to lose business, regardless of how “perfect” your original post really was. The internet does not like museums. Search engines don’t like them. They see unchanging text as abandonment. Eventually your site will be downgraded because the search engines will assume you aren’t using it anymore!

Don’t limit your concept of content to written copy! This extends to pics, gifs, whatever you have on your page to grab the viewer’s attention! So go forth, and curate no more!
In The News

Featured for Valentine’s Day
Time to start stocking the shelves for everyone’s favorite red & pink holiday. Valentine’s Day has never looked better with some of these fantastic new products. Stock up now for all those eager shoppers searching for that perfect gift for their sweetheart. Read more.

Marketing Tip
Marketing Tip

Don’t Rest on Your Laurels
Christmas is in the air! What does that mean for business owners? It means shoppers filling your aisles and buying items as fast as you can place them on the shelf. And that’s great. So now it’s okay to just sit back and watch it happen right? Wrong. Read More.
Featured Products

Holy Crap Cereal
AromaRidge
Kraft Klub

Activa Products, Inc.
Meacham Ham
The Seed Keeper Company
Vendor Spotlight

Willa’s Shortbread: A Southern Tradition Yielding Explosive Flavor
You’re always looking for the next item to fly off your shelves. You try to find items that will sell briskly.  Read More About Willa’s Shortbread»
Keep Pets Healthy & Happy with PetzLife Products
Whether you come down on the dog side of the fence or the cat side, make no mistake that a huge portion of your customers are pet people. Read More About PetzLife Productss »
Birmingham Chocolate: The Perfect Holiday Gift
The holidays are here, and that means your customers are going to be looking for that most delicious of items, chocolate!. Read More About Birmingham Chocolate »

Stock the Shelves with Michelle & Scott’s Wholesale Imports
Looking for new and exciting products for your shop? Of course, you want quality, variety and a company you can rely on to do good business. Read More About Michelle & Scott’s Wholesale Imports »
Heartwarming Cards from Goldilocks Designs, LLC
Greeting cards are excellent sellers. No matter the time of year, people are having birthdays, friends are sending inspirational messages to one another and loved ones need a pick-me-up. Read More About Goldilocks Designs, LLC »
Salvy Sousa – Throwing Tasty Punches from the Kitchen
A fun-loving and hard-working team that delivers a taste-inspiring line of marinades, condiments and sauces that pack a punch. Read More About Salvy Sousa »

FGmarket’s Weekly Pick – The Seed Keeper Company

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Started shopping for those outdoor products for the spring and summertime? FGmarket has a great wholesaler that you must feature in your store called The Seed Keeper Company. What does this company offer? They developed a unique seed filing system for seed packets and captured seeds complete with tips seed planting accessories.

The Seed Keeper Company came about when they tried to find a better way to store seeds. Together, the owners developed a seed filing system for seed packets. The accessories were chosen because they are important to the seed process. The plastic clip-locker that is included is rugged enough to go to the garden and solid enough to protect delicate seeds until the next planting season. What do you get with this great product? Your customers will receive a-z dividers, permanent marker, wooden plant markers, seed saving envelopes and even more supplies that will help them with their garden. This product is a must when the warmer weather rolls around.

FGmarket’s Weekly Pick – Holy Crap Cereal

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Are you looking for something unique, healthy and a delight to their tastebuds for your customers? Your customers will love this organic, gluten-free and high-fiber breakfast cereal from Holy Crap Cereal.

This cereal is truly packed full of delicious flavors, as well as healthy nutrients. The best of both worlds! What exactly is Holy Crap Cereal? Well, it’s a blend of organic ancient grain that includes chia, buckwheat and hulled hemp seeds. It also includes dried cranberries, raisins, apples and a hint of cinnamon. Your customers will want to skip the processed food in the morning, and start receiving great health benefits from Holy Crap Cereal. Go ahead and start stocking your shelves now.