Your store has sales, you may have many sales throughout the day and have a great month. However, you do lose sales sometimes. Everyone does, it’s only natural. The most important thing that you must focus on is what you learned from it. Everyone has learning experiences and a great way to learn your customers is to understand why you lost a sale. So this week’s marketing tip will focus on how you can learn from the loss of a sale.
Don’t just move on from a sale if you’ve lost it, understand why. This will help you better understand your customers and you have better knowledge on how to sell to them. First off, ask yourself these questions,
- Why, specifically, did the customer choose not to buy from me?
- Was I able to understand the customer, what they wanted and the benefits they were looking for?
- What did the customer ask and how did I respond to them?
- What were the customer’s drawbacks and how did I respond?
- Did the customer understand the value proposition of the product they were interested in?
- What was my closing technique?
- What did the customer agree with me on and how will I leverage that in the future?
- What is my next step to take?
Now, sit down and think the sale through. Ask yourself these questions and take time to think through them. By understanding these questions, you can provide your customers with better customer service. In the end, this will help you create new sales by learning from your losses.
So, start focusing on why you didn’t make a sale. You’ll better understand your customers and your selling techniques, which will help you improve in both areas. Don’t forget to incorporate this into your marketing strategy and teach your employees to do the same. So, go ahead and learn from your losses.
Was this helpful? Read the previous tip of the week!
This post is brought to you by Personal Care Product Suppliers.
Use FGmarket’s helpful vendor directory to help you find all your wholesale needs!
Leave a Reply